The Communications Manager is an integral member of the Management team, working to facilitate the Health Center’s communications, outreach, and diversity equity and inclusion (DEI) activities. The Communications Manager are to manage communications, public relations, and outreach with internal and external stakeholders across all aspects of NEW Health including marketing and educational materials and social media content.
The manager will liaison with NEW Health and MGB departments and leadership to identify and disseminate opportunities for implementing policies and creating an environment that is more inclusive and consistent for staff and patients. The candidate will establish and maintain solid working relationships with all levels of management and employees and work to address diversity and inclusion matters strategically and proactively with a goal of addressing structural and overt racism within and outside the organization. Candidates must have a demonstrated commitment to diversity, equity, inclusion, and social justice.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Communications:
- Lead the development and oversight of:
- NEW Health’s website, online presence, social media, and marketing strategies.
- Communications supporting health center programs and initiatives.
- Work with the Public Affairs Coordinator and Public Relations consultant to:
- Create innovative informative content, press releases, articles, and media opportunities.
- Update website
- Deliver content through the various media channels.
- Plan and manage the design, content, and production of all print and digital marketing materials.
- Oversee brand recognition.
- Provide excellent strategic communications guidance to NEW Health leadership to engage the public’s interest in NEW Health’s programs and service offerings.
- Collaborate with all internal teams to create standardized and compelling communications for internal and external dissemination.
- Oversee regular staff communications as needed including monthly staff electronic newsletter.
- Serve as Health Center patient advocate.
Outreach:
- Oversee monthly electronic community newsletter.
- Manage outreach events, serving as chair of the Health Education and Outreach Committee.
- Work with the Development consultant and the Board of Directors Fundraising and Marketing Committees to engage in outreach strategies and programming.
- Work NEW Health leadership and community partners to address root causes of health inequities and support the provision of services that meet the needs of a diverse patient population.
Diversity, Equity, and Inclusion:
- Serve as the chair of the DEI committee and represent the Health Center in DEI initiatives.
- Coordinate the planning, implementation and logistics of regular DEI events, trainings, and meetings with a focus on developing a comprehensive training pathway on anti-racism and structural equity, which will provide staff consistent and continuous training opportunities, tailored to their responsibilities that support and challenge learners to develop and apply equity-based practices.
- Work to educate administrative leadership on the benefits of verifying race and ethnicity of staff in order to monitor retention and advancement.
- Craft and execute internal and external DEI communications.
- Keep abreast of best practices and current trends in diversity and inclusion recruitment and bring the knowledge to inform recruitment activities at NEW Health.
- Provide data-related support and help report progress toward DEI strategy goals.
Manage communications and outreach staff.
Respond to communications in a timely manner.
Other duties as assigned.