This holiday season NEW Health ran their first ever Gift of Giving campaign to raise money for food insecure families in the North End and Charlestown. The campaign, which was conducted during the length of December, asked for donations of $25 or more. Donors received holiday greeting cards with a gift of giving message to present to loved ones.
The campaign was a great success thanks to the generosity of the community and a long-time health center donor, Gardener Resources Consulting. With their $5,000 donation, NEW Health was able to raise over $8,400 dollars! Every dollar raised will be used to support food insecurity efforts at the health center.
NEW Health has been fighting food insecurity since they began their program in 2016. Due to COVID-19 the health center had to transition to supplying grocery store gift cards to children from the Harvard-Kent and Eliot schools, monthly. They’ve made thousands more available at their two testing locations in the North End and Charlestown.
During this holiday season NEW Health doubled their efforts by purchasing $4,500 in grocery store gift cards. These cards were distributed amongst the schools and kept readily available for patients in need.
Thanks to the great success of the Gift of Giving campaign NEW Health will be looking to expand their efforts further in the coming months.
